Invincible: Guarding the Globe
A video game developed by Ubisoft Barcelona, based on the Invincible superhero comic book and animated series.
(YEAR)
2023 - Present
(TIMELINE)
Ongoing Collaboration
(SERVICES)
Creative Direction
UA Campaigns
Visual Storytelling
Audiovisual Production
As the sole creative behind the game's first two user acquisition test campaigns, I independently conceived and produced every trailer, helping shape the project's early marketing identity and explore its creative direction ahead of its greenlight. I took full ownership of every creative aspect, from campaign concepts, messaging and storytelling to art direction, animation, gameplay capture, editing and final delivery.
Following the project's greenlight in 2023, I was entrusted with creating the in-game introductory animation, which remains part of the game to this day. Since then, I have continued collaborating with the Ubisoft Barcelona team, developing promotional trailers for subsequent content releases, notably the 2026 Season 4 and the latest trailer featuring Anissa.
The initial user acquisition campaigns helped establish an early creative direction for the game's marketing and supported its evaluation ahead of greenlight. What began as an experimental creative assignment evolved into an ongoing collaboration, with my work contributing to both the game's in-game experience and its subsequent promotional campaigns.
Following its worldwide launch in February 2024, Invincible: Guarding the Globe has continued to evolve as a live game, becoming one of Ubisoft's notable mobile successes and achieving record performance in 2026.
